A pillar of content marketing
Because high-quality content makes all the difference
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Corporate Blogging

Blogs & online magazines

Online magazines: entertaining, inspiring, convincing

What’s the perfect platform for inspiring content that is enjoyable to read, entertaining and prompts users to click? Exactly, an online magazine! Quality journalism that comes with an added value or answers your customers’ questions is one of the main pillars of content marketing.

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The power of corporate blogs

In many ways, online magazines are quite a genius idea: They are informative, entertaining and even help you achieve higher search engine ranking. After all, Google prefers up-to-date website content. In other words: Both customers and Google love online magazines.  

We’re proud of the vast selection of online magazines we have done for our clients in the past. Each of them is unique, with the thematic diversity ranging from sports to nutrition, and from tourism destinations to hotels, human resources and online shops. 

Webtext-Produktion für E-Commerce. | © punkt & komma
Mitarbeiterinnen lesen im Blog. | © punkt & komma
Your own corporate blog in the making

Ready to start your own blog? Great!

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From idea to finished blog post

Our blogging services at a glance

The punkt & komma team is happy to take care of your entire online content – all from a single source.

 

  • magazine strategy and editorial calendar
  • research and article structure ideas
  • content creation in German and English
  • definition of title, description and headlines (H1 to H4)
  • suggestions for internal links
  • creation of Calls to Action
  • objective editing and proof-reading
  • quality control based on the six-eyes principle
  • creation of a Word document or CMS data entry
  • photography and videography

 

The punkt & komma team regularly researches magazine topics on site to ensure authentic communication with an added value. And it does make all the difference.

Mitarbeiterin beim Bloggen. | © punkt & komma
Content with a strategy

Online magazine concepts

There are two things you need to think about when launching an online magazine: your idea and your objective. As every target group consumes content differently, the punkt & komma editorial team develops bespoke blog strategies and editorial calendars.

Every format has its special characteristics – and our strategists know how to develop adequate concepts. Online magazines are highly relevant for search engines like Google and regularly need to be fed with articles that captivate your audience. punkt & komma is happy to develop a concept and strategy for your corporate blog and turn it into a real-life product that both your readers and Google will love.

Clients & references
Mitarbeiterinnen beim Ausarbeiten einer Online-Strategie. | © punkt & komma
The perfect environment for inspiring content

Design & layout

Every blog post has to be perfectly orchestrated. To ensure this, the design team of elements.at will develop the basic design of your online magazine. After all, magazines also need to look good to be successful.

Colours, fonts, images, photos and layout are all part of the overall look and feel. Every online magazine has its own visual language, tonality and layout. A travel magazine differs in many ways from a sports or B2B magazine – and it takes a sure instinct for imagery, excellent journalistic skills and an eye for typography and colours to live up to the respective standards.

Visual-Storytelling auf Instagram. | © punkt & komma
A visual language that hits bull’s eye

Visual storytelling for online magazines

punkt & komma is a one-stop shop in the truest sense of the word. Our visual storytelling team develops a bespoke visual language and corresponding imagery and videos for every company. Whether they’re shot in-house or on-site: High-quality images make a company’s online magazine truly stand out from the crowd.

More about visual storytelling
Visual-Storytelling auf Instagram. | © punkt & komma