Strategies & concepts Your roadmap to digital success
Good content is not a coincidence

Well-founded content strategies

Customer journeys, content commerce & more

One thing’s for sure: We know how to create a fascinating blog article, a strong Instagram post or a cool video. Even more importantly: We also know why! Because behind every single one of our products stands a sound strategy.

Good content is no coincidence, it’s based on solid concepts. At punkt & komma, we take a thorough look at all aspects of your brand and use this knowledge to build a bespoke strategy. By doing so, we ensure that your content hits the bull’s eye with your target audience and actively contributes towards your objectives.

Our services

What we can do for you

  • comprehensive online marketing strategies
  • spot-on content strategies
  • website and navigation strategies
  • blog strategies
  • social media strategies
  • storytelling strategies
  • newsletter strategies and automation concepts
  • content commerce strategies
  • customer journeys
  • action planning and idea finding
  • distribution, time and budget planning
© punkt & komma
Websites with added value

Website concepts: content & navigation strategies

Websites with good copy, design and performance? Certainly! But with us, you can go from “good” to “great” – thanks to our thought-out strategies.

Navigation concepts with topic suggestions, objectives and KPIs, plus recommendations on keywords and page structure: We’ll provide you with a detailed roadmap for your new website. And, of course, we’d also be happy to implement it for you!

© punkt & komma
Cross-channel concepts

All-over strategies for your online marketing

Your complete package for strong content: We develop holistic online marketing strategies for your brand. Whether it’s your blog, your social media accounts or your visual storytelling: We know where, when and how you can reach your target audience. Personas and customer journeys are our daily business – and your fastest way to spot-on content.

© punkt & komma
Topics and techniques that work

Newsletter strategies and automation

There’s plenty you can do to avoid your newsletter being deleted unread – for instance, getting a professional newsletter strategy by punkt & komma!

Whether it’s a new twist for your existing newsletter or an entirely new format: We’ve got the right topics and techniques to get you started. On top, we offer monitoring options and automation concepts for newsletters that your customers will love.

© punkt & komma
Your project with us

A good strategy: working with punkt & komma

Let’s work together!

Some of our clients

© value one

value one

Strategy & Conceptualisation

Viega Austria

Social Media Marketing
© Michael Betschart | Visit Vitznau


Strategy & Conceptualisation
Schwarz-weiß-Bild eines Simplon-Bikes. | © Simplon


Content Creation & Web Copy

Steiermark Tourism

Strategy & Conceptualisation
Zwei Mädchen auf der Blumenwiese. | © punkt & komma

Urlaub am Bauernhof

Social Media Marketing

All projects & references

All case studies