Well-founded content strategies
Customer journeys, content commerce & more
One thing’s for sure: We know how to create a fascinating blog article, a strong Instagram post or a cool video. Even more importantly: We also know why! Because behind every single one of our products stands a sound strategy.
Good content is no coincidence, it’s based on solid concepts. At punkt & komma, we take a thorough look at all aspects of your brand and use this knowledge to build a bespoke strategy. By doing so, we ensure that your content hits the bull’s eye with your target audience and actively contributes towards your objectives.
What we can do for you
- comprehensive online marketing strategies
- spot-on content strategies
- website and navigation strategies
- blog strategies
- social media strategies
- storytelling strategies
- newsletter strategies and automation concepts
- content commerce strategies
- customer journeys
- action planning and idea finding
- distribution, time and budget planning
Website concepts: content & navigation strategies
Websites with good copy, design and performance? Certainly! But with us, you can go from “good” to “great” – thanks to our thought-out strategies.
Navigation concepts with topic suggestions, objectives and KPIs, plus recommendations on keywords and page structure: We’ll provide you with a detailed roadmap for your new website. And, of course, we’d also be happy to implement it for you!
All-over strategies for your online marketing
Your complete package for strong content: We develop holistic online marketing strategies for your brand. Whether it’s your blog, your social media accounts or your visual storytelling: We know where, when and how you can reach your target audience. Personas and customer journeys are our daily business – and your fastest way to spot-on content.
Newsletter strategies and automation
There’s plenty you can do to avoid your newsletter being deleted unread – for instance, getting a professional newsletter strategy by punkt & komma!
Whether it’s a new twist for your existing newsletter or an entirely new format: We’ve got the right topics and techniques to get you started. On top, we offer monitoring options and automation concepts for newsletters that your customers will love.