What prompted the project?
What the municipality had not had before was a digital business card – an online showpiece that would reflect the beauty and diversity that characterise this magical place. To gain a foothold on the world wide web, the Vitznauians enlisted the support of punkt & komma and elements.
- development of a content strategy that helps the holiday destination to become better known
- creation of relevant content that meets the needs of the personas
- creation of SEO-optimised web copy
- an appealing content presentation
The special nature of the project
The project was not a relaunch. The website was created from scratch. The experts at punkt & komma took care of everything – from the creation of the navigation concept to copywriting and CMS entry – and they did it in a flash. The design and technical basis for the website came from sister agency elements.
Then the wow moment: After only four months of development, the new website went live and has since impressed visitors as an appealing source of inspiration for stays in Vitznau.