Strategy & concept, content & web copy, content management

Vitznau on Lake Lucerne

Concentrated content power for the Swiss holiday resort

Who’s behind the project?

The charming Swiss municipality of Vitznau is located in a picturesque location on Lake Lucerne. And it has a lot to offer its guests: from inviting restaurants and first-rate hotels to a diverse range of excursion destinations.

The interplay of the lake and the mountains behind it creates a romantic backdrop. No wonder numerous accommodation providers regularly host wedding ceremonies with a very special charm.

The crystal-clear waters of the lake entice you to swim, stand-up paddle and enjoy the fresh air on a boat trip. And the famous Vitznau-Rigi cable car takes its passengers a little closer to peak happiness in the most comfortable way.

The icing on the cake of an eventful day is watching the sun set over Lake Lucerne. One thing’s for sure: Holiday guests can spend unforgettable stays on the Lucerne Riviera.

© Michael Betschart | Visit Vitznau

What prompted the project?

What the municipality had not had before was a digital business card – an online showpiece that would reflect the beauty and diversity that characterise this magical place. To gain a foothold on the world wide web, the Vitznauians enlisted the support of punkt & komma and elements.


  • development of a content strategy that helps the holiday destination to become better known
  • creation of relevant content that meets the needs of the personas
  • creation of SEO-optimised web copy
  • an appealing content presentation


For holiday planning, potential guests primarily had the municipality’s website and other tourism websites to choose from. Users could only dream of features such as accommodation search or route planning.

Looking up info on the diverse excursion destinations in the picturesque municipality had to happen on Google. This resulted in a clear objective: The new website had to offer holidaymakers all relevant information in one place.

© Michael Betschart | Visit Vitznau

The special nature of the project

The project was not a relaunch. The website was created from scratch. The experts at punkt & komma took care of everything – from the creation of the navigation concept to copywriting and CMS entry – and they did it in a flash. The design and technical basis for the website came from sister agency elements.

Then the wow moment: After only four months of development, the new website went live and has since impressed visitors as an appealing source of inspiration for stays in Vitznau.

Project services at a glance

Outcomes It’s clear(ly love) at first sight – the domain name says it all! Since May 2021, the appealing web design paired with inspirational content invites visitors to browse and make holiday plans. One highlight is the interactive map: With just a few clicks, users can find accommodation, restaurants, activities, excursion destinations and more.

The new website has been very well received by both users and Google. When searching for the place name Vitznau, the website ranks in second place in the Google results. If users search for "holiday in Vitznau", the website ranks in first place, right after the ads.

© Michael Betschart | Visit Vitznau

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