Digital travel experiences It’s not about more content, it’s about better content
Content marketing for the tourism trade


Content stories written by tourism

The tourism industry is one big playground for content marketers. It offers perfect opportunities for promoting topics on websites, social media sites and via online PR. However, producing spot-on content for the travel sector is far from child’s play …  

Destination marketing & the hotel industry

Content marketing for the tourism trade

Tourism marketing is all about making offline experiences come to life online. Whether it’s tourism destinations, cable cars, hotels or tourism-related businesses: You need emotions and storytelling skills to be successful.

Tourism content marketing is a powerful tool …

  • … to position tourism businesses as experts in their field. For instance, by outlining the USPs of a certain destination. Or making a children’s hotel visible as an excellent accommodation choice on the web. 
  • ... to provide relevant content at the perfect moment along the customer journey. Whether it’s inspiration, information, booking details or on-site questions: Content marketers provide potential guests with individual content for every phase of the customer journey.
  • ... to tell stories with the help of texts, images and videos. The combination of all three in content marketing is perfect to evoke emotions, whether it’s on a website or on social media. The result: Users put their trust in a certain tourism brand and like to come back.
© punkt & komma
© punkt & komma
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More than 100 successful projects show you how content marketing in tourism works.

Clients & references