Digital travel experiences It’s not about more content, it’s about better content

Content marketing for the tourism trade

Tourism

Content stories written by tourism

The tourism industry is one big playground for content marketers. It offers perfect opportunities for promoting topics on websites, social media sites and via online PR. However, producing spot-on content for the travel sector is far from child’s play …

Destination marketing & the hotel industry

Content marketing for the tourism trade

Tourism marketing is all about making offline experiences come to life online. Whether it’s tourism destinations, cable cars, hotels or tourism-related businesses: You need emotions and storytelling skills to be successful.

Tourism content marketing is a powerful tool …

… to position tourism businesses as experts in their field. For instance, by outlining the USPs of a certain destination. Or making a children’s hotel visible as an excellent accommodation choice on the web.
... to provide relevant content at the perfect moment along the customer journey. Whether it’s inspiration, information, booking details or on-site questions: Content marketers provide potential guests with individual content for every phase of the customer journey.
... to tell stories with the help of texts, images and videos. The combination of all three in content marketing is perfect to evoke emotions, whether it’s on a website or on social media. The result: Users put their trust in a certain tourism brand and like to come back.

Sounds interesting? Get in touch!

Find out more:

More than 100 successful projects show you how content marketing in tourism works.

Clients & references

Tourism marketing: by experts for experts

Tourism content at a glance

The tourism professionals among the punkt & komma team know the small details that make a big difference for the travel industry.

Strategy & concept

Thought-out strategies and concepts are more important than ever for the tourism industry. It’s all about making real-life experiences come to life in the digital realm.

Consulting

We are your go-to place for bespoke consulting packages – and your experienced sparring partner.

Content & web copy creation

A fine feel for language, plenty of search engine know-how and lots of passion for the tourism trade: We are your experienced partner for developing and implementing touristic web copy projects.

Translation & copywriting in English

Translations and content creation in English for web copy, newsletters and social media posts have become indispensable parts of destination marketing.

Social media marketing

A breath of fresh air for your social media profile, a new visual language or the latest trend in travel: We know the social media landscape of tourism like the back of our hand.