Everyone can do content marketing for a tourist destination, right? Certainly not! But let’s put it this way: A glistening ski run is not the same as a flushing cistern. And yet, a good marketing strategy needs to be able to sell both things equally successfully. The secret lies in bespoke concepts created with profound industry knowledge, a deep understanding of target groups and plenty of intuition.
In our project for ViegaAustria, we were faced with the same challenge. For the technology leader in the field of plumbing and HVAC solutions, we created a complete content package consisting of social media, visuals and web copy.
creation of web copy (landing pages, product texts and thematic pages, blog articles)
1 client, 3 new channels
Breaking new (social media) ground
Viega Austria and social media? Before working with punkt & komma, this combination was not relevant to the company. This made it even more exciting to break new marketing ground together with our client.
As part of the project, we created three new social media channels for Viega Austria from scratch. On Facebook, Pinterest and YouTube, we helped the family-run company to grow a loyal fan base and increase their brand awareness. We used the brand’s Facebook page to showcase interesting expert content and relevant industry topics. In-depth product information and useful tips (#FragViega) make for an ideal mixture of informative and emotional content. As the latest addition to Viega’s social media world, punkt & komma also launched the company’s LinkedIn profile and built it up into a comprehensive portal for expert knowledge and fascinating industry content.
To hit the mark with Viega’s fan base on Facebook, Pinterest and YouTube, we strongly relied on our visual team. The mission for our video and photography experts: make installation technology more tangible – and just as aspiring as a glistening ski run.
Their tools: A series of posts featuring explanatory videos with the #FragViega hashtag. An awareness campaign with cool videos. Plus: brand videos, hub videos, a gallery of employer photos, creative memes and lots and lots more.
Our mission for the entire content production: positioning Viega Austria as an expert in the field of installation technology. Of course, this also involved an upgrade for Viega Austria’s company website.
Based on a comprehensive content and navigation concept, our copywriters did a deep dive into all things HVAC, creating a series of landing pages, product texts, thematic pages and blog articles. Their goal: to both inform and inspire the relevant target audiences.
