Bürklin Elektronik is Europe’s leading distributor of electronic components. The company focuses on system services for the Industrial Automation, Robotics and Process Technology markets. Their product range comprises active and passive components, connectors, cables and wires. Other product categories include power supplies and batteries, tools and metrology equipment as well as facility and home automation solutions.
With more than 75,000 products and over 500 manufacturer collaborations, the family-run company, which is based in Oberhaching near Munich, generates an annual turnover of up to 50 million euros.
Market leader qualities
To live up to their reputation as a market leader, Bürklin relies on content solutions by punkt & komma. Their common goals:
improving brand visibility
generating top rankings for the brand’s main product categories
positioning the brand as an expert with advisory content for customers
establishing a connection between content & products (e. g. via the online magazine and manufacturer pages)
Challenges
For the creation of the advisory content (e. g. texts about capacitors and potentiometers), the punkt & komma team needed to dive deep into the world of electronic components to acquire the necessary technical expertise. After all, in-depth knowledge is the key to creating authentic content!
The special nature of the project
In order to live up to the company’s comprehensive product range, their market leader reputation and their specific focus, punkt & komma needed to come up with thought-out, sustainable solutions.
a content commerce approach for manufacturer pages and magazine articles
improving Google rankings for category, brand and advisory pages
keyword and wh-question analysis for relevant topics
WDF*IDF analysis of texts
Website relaunch and content creation
With the relaunch of the website in late 2021, the first batch of created content was published. However, the punkt & komma team keeps drawing from its ample expertise to create content that provides users with added value and that furthers Bürklin’s company objectives.
