The elements of a content strategy
- communication objectives
- definition of target groups including personas
- navigation concept with “wh”-questions, relevant SEO pages and main keywords or
- social media concept with role allocation, visual language, thematic focus points
- action planning and time management
These and other aspects are discussed during an initial kick-off workshop.
Why you should opt for a content strategy by punkt & komma
The punkt & komma strategy team knows what it takes to make a company’s story work across different channels. We’re convinced that every company – tourism, trade or industry – has a story that’s worth being told online.
The strategy outlines the central theme of your entire corporate communication – from website to newsletter and from online campaign to social media measures. An elaborate marketing strategy ensures that all channels are connected to achieve the optimum communication output.
The result: a consistent appearance that is easily recognisable for customers. The best thing about it: punkt & komma offers the complete package!
Marketing concepts that rock
One size fits all for content marketing concepts? Certainly not! Content marketing strategies are like business suits: Only the tailor-made ones fit perfectly. That’s why for us, “run-of-the-mill” is out of the question.
We take the time to really get to know companies and products. We ask questions and develop consistent concepts. Concepts that are truly unique.
A content concept by punkt & komma outlines the major marketing steps for each year – from blogs to online magazines and social media.
With the help of an editorial calendar, it’s easy to create content in advance. This helps you save time and money and generally makes life easier for you.
The best thing about it: All individual measures are ideally coordinated.
That’s how punkt & komma works
Effective content marketing calls for a thought-out overall strategy and for coordinated individual measures. That’s how you get a consistent complete package – and ensure communication with an impact.
We guide businesses on their way to the perfect content strategy – no matter whether you’re looking for the complete package or for individual measures. We give you just what your company needs. And we make sure that your target group is provided with relevant content that they truly enjoy reading.
Sounds good? You bet it is.
