Well-founded content strategies

Customer journeys, content commerce & more

One thing’s for sure: We know how to create a fascinating blog article, a strong Instagram post or a cool video. Even more importantly: We also know why! Because behind every single one of our products stands a sound strategy.

Good content is no coincidence, it’s based on solid concepts. At punkt & komma, we take a thorough look at all aspects of your brand and use this knowledge to build a bespoke strategy. By doing so, we ensure that your content hits the bull’s eye with your target audience and actively contributes towards your objectives.

Our services

What we can do for you

comprehensive online marketing strategies
spot-on content strategies
website and navigation strategies
blog strategies
social media strategies
storytelling strategies
newsletter strategies and automation concepts
content commerce strategies
customer journeys
action planning and idea finding
distribution, time and budget planning

Sounds good? Let’s get started!

Your benefits

What’s in it for you

content with a lasting effect

well-founded “reasons why” for every step

an expert’s view from the outside

identification of improvement potentials

a data-based, UX-optimised roadmap for your content

precise recommendations for action and optional implementation

Websites with added value

Website concepts: content & navigation strategies

Websites with good copy, design and performance? Certainly! But with us, you can go from “good” to “great” – thanks to our thought-out strategies.

Navigation concepts with topic suggestions, objectives and KPIs, plus recommendations on keywords and page structure: We’ll provide you with a detailed roadmap for your new website. And, of course, we’d also be happy to implement it for you!

Go from good to great with us!

Cross-channel concepts

All-over strategies for your online marketing

Your complete package for strong content: We develop holistic online marketing strategies for your brand. Whether it’s your blog, your social media accounts or your visual storytelling: We know where, when and how you can reach your target audience. Personas and customer journeys are our daily business – and your fastest way to spot-on content.

Get the perfect online marketing strategy for your brand!

Topics and techniques that work

Newsletter strategies and automation

There’s plenty you can do to avoid your newsletter being deleted unread – for instance, getting a professional newsletter strategy by punkt & komma!

Whether it’s a new twist for your existing newsletter or an entirely new format: We’ve got the right topics and techniques to get you started. On top, we offer monitoring options and automation concepts for newsletters that your customers will love.

Upgrade your newsletter!