Social media marketing
Social media for tourism, trade & industry
Don’t just listen, interact! Social media have gone from a trend to a necessity for companies from all industries. We take care of your entire social media appearance – from the initial strategy all the way to community management and reporting.
Professional Facebook marketing by punkt & komma is effective and simple: Based on a comprehensive strategy and a detailed editorial calendar, we take care of your Facebook fan page. We draw up posts, interact with your community and optimise your content.
As a social media agency, punkt & komma makes sure that your Facebook fan page hits the bull’s eye with your customers – whether you’re a tourism region, hotel, retailer or manufacturing company. At the end of every month, a detailed report with all relevant metrics shows your page’s success.
As the “middleman” between brands, influencers and followers, we help companies create successful Instagram profiles.
With their extensive know-how, our social media team assists you with everything from strategy to photography, videography and web analysis. A powerful package to get in touch with more than a billion Instagram users worldwide! Instagram generates reach, strengthens your brand image and offers an extremely active community.
Instagram success can be planned – and we offer you the complete package, from conceptualisation to reporting.
influencers and end customers is talking about companies and brands on the web. Whether you like it or not.
punkt & komma gives them something to talk about – with a clear objective. How does this work? With a strategic influencer concept and plenty of professional support.
An appealing YouTube channel gets you talked about. It provides people with information, helps them interact with you and makes them smile. It can also help to build your image, raise awareness and enhance customer loyalty.
The list of things that YouTube can do for you is long. After all, almost two billion active YouTube users are a force to be reckoned with.
We provide you with ideas, produce videos and manage your YouTube channel.
Looking for YouTube videos?
Everybody’s talking about visual storytelling – and Pinterest is an important part of it. The world’s biggest inspirational search engine is growing rapidly and has become a reliable content marketing tool for generating reach. What’s more, online content would simply be boring without some stunning imagery!
With a thought-out strategy, the use of Rich Pins and perfectly placed images on individual boards, Pinterest is a powerful addition to every content marketer’s portfolio.
We select the right images for you, prepare them for Pinterest use and monitor long-term success with Pinterest Analytics. In a timely, competent and professional manner. If required, we also use Pinterest Ads to push reach for trendsetters.
LinkedIn & Xing
They’re a hotspot for professional networking, a place where employees become ambassadors, where it’s easy to stay in touch with your partners. LinkedIn and Xing are turning into an increasingly important part of social media marketing. We assist you in promoting events, creating a professional LinkedIn profile or boosting your business in terms of employer branding.
Paid ads in social media marketing
Every good social media strategy needs an elaborate editorial calendar. To boost your performance even further, it can be complemented by paid ads.
Digital campaigns with Performance Ads can be run separately or as parts of a bigger campaign to make the most of your social media activities on Facebook, Twitter, Pinterest or YouTube. The performance-related aspects of our social media strategies are professionally handled by our colleagues from elements.at.
Successful social media marketing largely depends on the quality of your imagery. Photos and videos should reflect the spirit and values of the company – and, most importantly, appeal to the target group of the respective social media channel. Using the same images for brochures, websites and Instagram is simply not an option anymore.
Quite the contrary: Unique content with a storytelling focus gets your story across on social media. And our photographers and videographers know just what works on Instagram & Co.
Social media workshops & consulting
For all those who would like to manage their social media channels themselves, punkt & komma offers individual social media workshops and special consulting packages.
We’re happy to share our know-how regarding Facebook, Instagram, LinkedIn, Pinterest and YouTube – whether it’s at your company or at our Salzburg agency.
We take pride in the fact that our workshops are anything but ordinary. Our hands-on approach comes across in every one of our training sessions – and the results speak for themselves.