Working with the Kleinwalsertal tourist region, we had one mission: to forge new paths. And we don’t mean new routes through Vorarlberg’s stunning hiking area – we’re talking about new ways to present the popular holiday destination on social media.
From holiday experience to user experience: Our goal was to present the Kleinwalsertal region as lively, natural and emotional on social media as guests would perceive it on site.
The output of our project
Our services at a glance
branding work incl. definition of brand essence and values
persona development
storytelling strategy
social media strategy
social media guidelines
social media implementation
video production and editing for social media
It starts with … you
All-over storytelling strategy
Our digital (hero’s) journey started with a seemingly easy question: Who exactly is the Kleinwalsertal region? To answer this question, we thoroughly looked into the brand’s “inner values” and identified the necessary goals and personas to develop a spot-on storytelling strategy.
From strategy to implementation: Of course, we also wanted our storytelling strategy to play out on social media. Our goal: emotional, authentic content for guests as well as locals. Plus, we wanted our assets to be aspirational for all ages. That’s why we also launched a new TikTok channel for the Gen Z target group.
By the way: Parts of the social media material were produced during a two-day video shoot done by our in-house visual team.
True success stories: Our transmedia storytelling soon delivered positive results on various platforms. In only two months, we reached more than three million users on Pinterest. The new TikTok channel was also a success, with 4,000 new followers being generated within the same time frame.
