The Schmittenhöhe is Zell am See’s landmark mountain and popular with locals as well as day trippers and holiday guests throughout the year. At 2,000 metres above sea level, the Schmitten offers plenty of snow fun in winter and dozens of hiking trails and tours in summer. What’s more, its favourable southern exposure has earned it the name of “sun child of the Alps”. Up on the Schmitten, you enjoy splendid views of Lake Zell and more than 30 three-thousand-metre summits.
Almost everyone loves the Schmittenhöhe! This is also reflected in the target groups. On the one hand, there are the locals looking for real-time information on “their” landmark mountain. Then there are pleasure-seekers eager to experience the Schmitten from a different perspective. Plus families visiting the Pinzgau region as part of a day trip, short getaway or longer holiday.
Our long-term collaboration with Schmittenhöhebahn AG only had one “pain point”: lack of imagery for their Facebook and Instagram accounts.
The special nature of the project
Social media channels thrive on the quality of the used imagery, always keeping in mind the different aspects of Facebook and Instagram. Every image has to be authentic, rich in details and emotional in order for the posts to stand out in the feed. Authenticity is key for gaining an advantage over your competitors!
That’s why we started our social media project with a model casting. We went looking for families as well as experienced skiers and snowboarders, seeking to represent every one of the target groups. Next, we drew up a detailed shooting schedule outlining the upcoming one and a half days of shooting. Our shoot involved more than ten locations and events, from Early Bird Skiing early in the morning to Night Slope Skiing as late as 21:00.
In addition, we realized the following projects for Schmittenhöhebahn AG
social media strategy for Facebook and Instagram
newsletter and online magazine strategy
content and navigation concept as well as web copy in German and English for the relaunch of www.schmitten.at