Nauders am Reschenpass
Who’s behind the project?
The special nature of the project
The focus is on the user: The users were actively included and engaged through content creation and community management. Alongside many new fans and a sharp increase in reach (in defiance of the Facebook algorithm), the campaign became a top source of content. Via Instagram alone, more than 1,000 photos were posted with the #NaudersUndDu hashtag within three months.
To get the most out of this campaign, four influencers were invited to Nauders. In accordance with the personas that were developed for the Tiroler Oberland, they created live testimonials for Nauders. That’s how they boosted the campaign even more in terms of attention and reach.
Key facts (paid and organic) of the campaign across a timespan of two months:
- more than 1,400 new followers
- about 10,200 likes
- about 108,500 unique users reached
- more than 800 new fans
- 25,800 unique clicks
- more than 6 million impressions and more than 5 million unique users reached