Content for the motor industry
Targeted content campaigns for social media, magazine articles with added value or car descriptions for more than 36 makes: punkt & komma has paved the way to online success for many renowned automotive companies in Austria.
B2C & B2B content for the automotive industry
What’s so special about the automotive industry? Its great variety makes it quite the challenging industry from a content marketing point of view. On the one hand, brands need to make an impact in public, with advanced marketing for the end customer market. On the other hand, professional marketing within the company and elaborate employer branding concepts are crucial as well.
- B2C content: Social media posts, influencer content or web copy – the automotive industry requires a vast range of different content types. Based on a thought-out content strategy, customers are provided with relevant information at all touchpoints across the web.
- B2B content: Underlining the attractiveness of car manufacturers as potential employers, supplier relations or CEO blogs – there are countless content opportunities when it comes to B2B marketing. The mission: to excite all relevant stakeholders with individual content – created by punkt & komma.