Content in the fast lane: the results
In addition to imagery for website and social media use, the abovementioned POS-TV video was another “racy” outcome of this project. In fact, it was so successful that we were asked to produce another version without graphics. This allows the client to add foreign-language logos and graphics and use the video for the global promotion of their winter tyres in all shops.
The content editors of punkt & komma also drove fast-paced results, creating user-optimised copy on all relevant topics. This content significantly boosts the website’s performance and solidifies PROFI & Reifen John’s reputation as a tyre expert.
Project services for PROFI & Reifen John
- video and photo shoot for brand imagery (POS, website and social media)
- production of stock footage for internal use
- creation of 55 search-engine-optimised texts in 3 different categories: brand, tyre knowledge and car services