More than 40 years of experience in tyre retail and car services. 64 specialist workshops across Austria. PROFI & Reifen John is Austria’s biggest tyre dealer and a professional partner for all motorists. The successful Austrian full-service tyre specialist operates under the umbrella brand of Continental AG. In 2022, the company pulled in for a pit stop at Salzburg-based agency punkt & komma for the creation of authentic content.
The client chose punkt & komma as a co-driver to address the following issues:
Based on the abovementioned scenarios, we identified two objectives:
Presenting winter tyres in summer in an authentic way? That’s certainly a challenge – but an easy one for the punkt & komma visual team! What’s more, the video also needed to work without sound for offline use at the POS.
Answering the target group’s wh-questions. Standing out from the crowd. Reworking existing copy and creating educational content that has the power to sell products and services. Achieving high Google rankings with these optimisations. In short, we needed to go full throttle with the new web copy.
Based on the objectives and challenges, the teams of punkt & komma managed to position PROFI & Reifen John in the fast lane. Striking the right balance between information and sales, the customer’s tyre retail and car services were successfully highlighted.
In addition to imagery for website and social media use, the abovementioned POS-TV video was another “racy” outcome of this project. In fact, it was so successful that we were asked to produce another version without graphics. This allows the client to add foreign-language logos and graphics and use the video for the global promotion of their winter tyres in all shops.
The content editors of punkt & komma also drove fast-paced results, creating user-optimised copy on all relevant topics. This content significantly boosts the website’s performance and solidifies PROFI & Reifen John’s reputation as a tyre expert.