How to use TikTok for your business
5 tips for the success of your TikTok account
TikTok – how does it work?
Make every second count! The TikTok slogan sums up the secret of the app's success: Short, relevant videos that deliver what they promise – this is what the social media platform from China is known for and thrives on.
Unique about it: In contrast to Instagram, Facebook etc., users only see videos on their TikTok home page that match their individual interests. The TikTok algorithm is based on the respective user data: Which videos did the user click on? Which ones did they watch to the end? The app evaluates this information and displays similar content from people around the world on the "For You Page".
Even users with few followers have the opportunity to land on the home page of numerous people with whom they are not directly connected. The prerequisite: good content. TikTok rewards this with an enormously high organic reach. With comparatively little effort, a video can go viral within a very short time and generate millions of views.
Message is king
Creative, unique and authentic: TikTok is less about polished glossy videos and more about short clips with relevance. This applies to videos by private individuals as well as to those by entrepreneurs and businesses. Important: Only short is beautiful. Your TikTok clips should last no longer than three minutes max – and be sure to always record them in portrait format!
Trends? Challenge accepted!
Being up to date on the latest trends is crucial on TikTok! So: Be sure to take part in trendy challenges and use effects to make your videos more attractive! For your business, it's the perfect opportunity to interact with your target audience and provide insights into your business. Ideally, you can come up with your own challenge, asking your target group to take part in it. Tip: With your business account and some advertising budget, you can boost the reach a little.
Hashtags for more reach
Speaking of reach: Using the right hashtags increases the chance of ending up on the "For You Page" of your target group. That's precisely why it's important not to neglect this step when creating your video. We have briefly summarised our guidelines for hashtagging on TikTok for you:
- Less is more: Choose your hashtags carefully!
- Go for trending hashtags!
- Supplement them with niche hashtags for your target group!
- Take part in hashtag challenges!
- Use the classics: #fyp, #foryou #viral #TikTok #trending
Choose music that goes with the content
TikTok thrives on music to spruce up and add another layer of meaning to video content. Choosing the right song for your video has a significant impact on its reach. That's why you should search the TikTok music charts and use what best suits your content, your target group and your company!
Whether it's a dance, duet, tutorial or product presentation – here’s a rule of thumb for the selection of the perfect TikTok song: The more current the music, the higher your chances of getting a lot of views.
Wait for the right moment!
Timing is everything. This also applies to your TikTok posts. A study recently identified the best times to publish new TikTok content. Great times in terms of user engagement: Tuesdays at 9 am, Thursdays at noon and Fridays at 5 am. A well-planned editorial schedule is key in this regard!