Social listening
Why you should listen to your community
How do social listening tools work?
Sure, social listening tools help you automate the collection and analysis of data. But to provide you with information that’s actually useful, they need to be adapted to what’s relevant for your business.
Some important questions you should ask yourself:
- Do I limit the observation period or do I observe in real time?
- Does a geographical limitation make sense?
- Do I only want to keep an eye on certain languages?
- Which keywords are interesting? Which words do I want to exclude?
Time to watch the magic happen! Once you have set up the tool correctly, you’re ready to rumble: The tool collects content and classifies it as positive, negative or neutral based on its tone. From there, a clear picture of opinions about your company and your products or services emerges.
Monitor your brand image.
Sure, your company is great. But does your community see it that way, too? This question can be easily answered with a social listening tool. You can use it to find out the general sentiment towards your brand. What’s more, you can collect valuable benchmarking information by comparing your company with competitors. You might have to step up your game because you want to be perceived as funnier, more informative or perhaps more authentic than the rest. And it will quickly become clear whether you need to implement measures to improve your brand image.
Find the perfect (influencer) match.
Influencers have become indispensable brand ambassadors on social media. They bring valuable content and new creative ideas to the table. But are the influencers you use really authentic and relevant to your target group? Social listening tools help you to identify the ideal influencers for your brand.
Measure the impact of advertising measures.
The new campaign is going well – but how much has brand awareness really increased as a result? Social listening tools provide a concrete numerical picture of mentions throughout the campaign.
Best of all, if you choose your analysis categories wisely, you can even determine the response of specific target groups through these mentions.
Develop first-rate products.
Nowhere else can you get customer feedback faster than through a social listening tool! The needs of customers are identified and analysed in real time – and thus serve as your secret weapon for successful product development. Ideally, you also take into account important suggestions for improvement and trends earlier than others. Really – that’s the way to go if you want to make sure you impress your target group with your products and services!
The competition never sleeps.
What are your competitors doing? And more importantly: What does your target group have to say about them? Social listening tools provide the answer. Opinions on products, prices and services of the competition can then be included in the planning process at an early stage and taken into account during product design.
The customer is king.
This old saying still rings true. Why? Customers regularly share their wishes and requirements with the community. And any dissatisfaction gets shared on social media as well. Social listening tools help you to provide lightning-fast customer service. Because monitoring helps you recognise negative comments at an early stage and deal with them immediately.
The result: greater trust in your corporate brand!
