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How to find the perfect influencer
… for your next successful influencer campaign
First things first …
You’ve been wanting to work with influencers and start a collaboration for quite some time now? Then we have some good reasons to finally get your project going:
However, don’t forget that bloggers and influencers are no journalists. In most cases, they don’t make a living from their collaborations and are likely to give an honest review of your product. Whether you like it or not.
- Google will love you! Why? Because Google loves blogs and ranks them higher due to their constantly updated content.
- It’s all about authenticity! A blog gives your products or services personality. The “real-life” reports make your brand more tangible and authentic.
- Forever and always! A blog article won’t disappear. Unlike a print magazine, it doesn’t end up in the bin.
However, don’t forget that bloggers and influencers are no journalists. In most cases, they don’t make a living from their collaborations and are likely to give an honest review of your product. Whether you like it or not.
Questions you should ask yourself
Before you go looking for a blogger or influencer for your project, you should ask yourself the following questions:
- What do I want to achieve with this collaboration?
- How can a blogger support my objective?
- What can I offer him/her?
- What can he/she offer me in return?
- What happens after the collaboration?
Have you made up your mind yet?
You’re planning to start an influencer campaign? That’s great! There are different ways to find professional bloggers and influencers:
These platforms can be useful for your search as well:
You’ve just realised that there’s still lots for you to learn in terms of blogger & influencer relations? Then how about visiting one of our ContentCampus Blogger Relations Workshops? Find out about upcoming dates right away …
- Facebook: Become part of the blogger community!
- Blogger lists on online portals: an undercover search with endless browsing possibilities
- Blogger conferences: Mingle with the blogging folk!
- Search engines: Ready, set, google!
- Agencies: Rope in some support and industry know-how!
These platforms can be useful for your search as well:
You’ve just realised that there’s still lots for you to learn in terms of blogger & influencer relations? Then how about visiting one of our ContentCampus Blogger Relations Workshops? Find out about upcoming dates right away …