Content Creation & Web Copy
Text length online
Length matters, after all!
You might be wondering: What is the perfect length for a text then? That depends on a number of factors. Let’s take, for instance, the topic: There’s no point in artificially prolonging a text when all the important things have been said already. If it took you 400 words to cover all the relevant info to fulfil your persona’s needs, that’s great! But sometimes it takes more words than that – 1,000 words maybe, or even 2,000.
Add to that several other factors:
Add to that several other factors:
- the type of content (see the illustration above)
- the aim that you’re trying to achieve with your content
- the device that your content is read on
Headlines and subheadings
Headlines and subheadings are among the most important elements of your text. They give readers a first impression, an overview and – last but not least – they’re incredibly relevant for SEO. What makes creating headlines and subheadings so difficult? You’ve got to pack a lot of content into only a few words – and make them sound nice as well.
Many people just “scan” the headlines and read only the first and last few words. That’s why your perfect headline should be no more than six words. That’s not always possible. We know that very well. But when it comes to the optimum length for headlines, the motto is: keep it short and sweet.
Many people just “scan” the headlines and read only the first and last few words. That’s why your perfect headline should be no more than six words. That’s not always possible. We know that very well. But when it comes to the optimum length for headlines, the motto is: keep it short and sweet.
How long should it be?
The blog post
Now, we’re coming to a topic that is heavily debated among online content creators and marketers: the perfect length of a blog post. Opinions about that vary greatly. Because on the one hand, the length of the content matters for search engine ranking. But on the other hand, it doesn’t make sense to artificially prolong your article with unnecessary info and redundant phrases. In that case, a shorter text is better. Or none at all.
The punkt & komma rule of thumb is: A blog post should be just as long as it needs to be to cover all the important and relevant info. We usually aim for about 600+ words.
You can read more on optimum content length and a successful content strategy in “Content Marketing – das Workbook”.
The punkt & komma rule of thumb is: A blog post should be just as long as it needs to be to cover all the important and relevant info. We usually aim for about 600+ words.
You can read more on optimum content length and a successful content strategy in “Content Marketing – das Workbook”.