Content Creation & Web Copy
W-question tools
These are the keyword tools the punkt & komma team uses
What’s a W-question tool?
W-question tools help us accomplish exactly that: To show Paul where he should spend his next ski holiday and inform Miri about the advantages of washing machine A over washing machine B. How do the W-question tools achieve that?
Well, it’s not that complicated: What matters is the keyword – let’s say “ski holiday”. If this term is searched for, the W-question tool spits out all the questions that were asked regarding said keyword. Exactly those questions that real people entered into the search. For instance, “What to pack for ski holiday”, “ski holidays with dogs”, “ski holidays with kids”, “checklist for ski holidays with kids” and so on.
The cool thing about this is that it not only gives you a better idea of your personas’ needs, but it also helps you to give your content a clear structure.
Well, it’s not that complicated: What matters is the keyword – let’s say “ski holiday”. If this term is searched for, the W-question tool spits out all the questions that were asked regarding said keyword. Exactly those questions that real people entered into the search. For instance, “What to pack for ski holiday”, “ski holidays with dogs”, “ski holidays with kids”, “checklist for ski holidays with kids” and so on.
The cool thing about this is that it not only gives you a better idea of your personas’ needs, but it also helps you to give your content a clear structure.
Answer the Public
www.answerthepublic.com is pretty self-explanatory: select a language, enter the keyword and the tool starts analysing. Once the process is complete, you can choose between visual and table view and then you can start scrutinising the results. Answerthepublic.com combines and arranges them according to the various W-questions. For instance, “where”, “what”, “when”, “which” and so on. We also really like Answer the Public’s visual illustration of the W-questions!
The tool isn’t just cool but also completely for free.
The tool isn’t just cool but also completely for free.
Hypersuggest
The www.hypersuggest.com tool is free of charge as well and gives you even more options. It not only analyses the search queries on Google but also those on YouTube. Convenient: You can go through the list of results and highlight the results that you would like to keep in mind. As a final step, you can download the list of all bookmarked W-questions or print it.