OUT NOW: Trendbook for digital marketing

Which trends should content & social media marketers keep an eye on?

Susanne Holzer | © punkt & komma
Susanne Holzer
Content editor

Let’s start with a little survey: 

Your New Year’s resolution for 2022 is …

  1. … to eat less chocolate.
  2. … to remove the cobwebs from your running shoes.
  3. … to kick-start your digital marketing.

If you answered c., you can rejoice – because we have the ultimate weapon to make your (very commendable) resolution a reality: our trendbook for digital marketing.
What is it about, how do you get it and what’s in it for you? Read on to find out …

But first

Why is digital marketing so important?

Before we dive right in, let’s start with some basics. After all, we didn’t compile our trendbook on a whim.

Professional content marketing is more important than ever. And only those who play the game well manage to stand out from the crowd.

Still need some convincing? Here we go …

Professional content marketing …

  • … provides users with relevant answers to their questions.
  • … builds trust.
  • … earns your company an expert reputation.
  • … makes your brand more tangible and approachable.
  • … attracts attention.
  • … makes your brand visible on the web.
  • … generates leads.
  • … strengthens customer relationships and increases customer satisfaction.
  • ... helps you to acquire new customers.
  • … increases website traffic.
  • ... improves dwell time on your website.
  • … strengthens your brand.
  • … creates synergies.
  • … sharpens your brand profile.

That’s quite a lot of benefits, right?

Enough with the convincing!

Let’s move on to an even more important question: How do you “do” good content marketing? Well, you can either leave it to the experts (like the punkt & komma team) – or stick to a few basic rules.

We’re happy to tell you all about spot-on content strategies or professional editorial calendars in person, but there’s one tip we can share with you right away: Successful content marketing is always in line with the latest trends. After all, your users don’t care about yesterday’s news – they want fresh, relevant content that surprises and inspires them. 

How do you generate such captivating content? By keeping a close eye on what’s happening in the marketing world – and that’s where our trendbook comes into play.

OUT NOW: Trendbook for digital marketing

Our content experts have put their feelers out for the latest marketing trends. The result: a trendbook for the digital marketing of tomorrow.

Whether you’re planning a new image campaign, an online magazine or a newsletter: In our trendbook you can find everything that you should keep in mind.

As a kick-off or a reference book, for inspiration or guidance – with the trends featured in our whitepaper, you’re all set to revolutionise your digital marketing.

Which topics does the trendbook cover?

Without giving away too much, here’s a little taste of what to expect from our trendbook:

  • Let’s get emotional!
  • Life in motion
  • That’s smart: AI tools
  • Website visits as an experience
  • The customer on a hero’s journey
  • Customer centricity
  • Digital commerce
  • Automatically successful 

You can’t wait to read our trendbook? Go ahead! You can download the hottest topics of the digital marketing world right from our website. Or would you rather hold a printed version in your hands? Our team is always happy to assist …

Please note: The trendbook is currently only available in German.

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