E-mails & newsletters A perennial marketing hit
Direct, flexible and individual

Newsletter marketing

The path to e-mail marketing success

The e-mail inbox is the closest you can get to your customer. That’s why newsletter marketing has never really gone out of fashion. We provide you with the perfect strategy for it.

Good reasons for strategic e-mail marketing

That’s how newsletter marketing works

Newsletters have the best cost-value ratio of all marketing instruments and are a valuable tool for companies from different industries. Whether it’s bespoke online shop offers or relevant B2B content: Newsletters are successful on many different levels.

Personal dialogue
The right content at the right time – there’s no better way to reach customers than e-mail marketing.
Customer loyalty tool
Newsletters support your customers with relevant information even after their purchase decision.
Measurable output
The success of e-mail marketing can be measured instantly and directly.
E-mail automation
With automated newsletters, it’s even easier for companies to stay in the customers’ awareness.
Reduce spreading loss
To keep a regularly updated recipient list is the best way to ensure that your contacts are actually interested in your product.
Our tip
All newsletter measures by punkt & komma comply with GDPR rules.
Strategic support as a strong basis

Our newsletter services at a glance

  • newsletter strategies, concepts and topic planning
  • copywriting including editing and proof-reading based on the 6-eyes principle
  • individual content structure 
  • dynamic content creation in line with target groups
  • distribution
  • newsletter design & layout
  • reporting
  • newsletter optimisation
  • newsletter consulting
  • GDPR-compliant newsletter setup
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Newsletter strategies for an even better user experience

Strategy & concept

With punkt & komma, you get more than cookie-cutter newsletters. Our online marketing team draws up elaborate editorial calendars to ensure that every e-mail has the perfect impact. After all, it’s also about incorporating other marketing measures such as online magazines, social media profiles or influencer relations. 

Upon request, we also provide you with newsletter strategies customised to certain newsletter objectives, target groups or topics. You will see the difference they make in your next report!

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© punkt & komma
Newsletters that excite

Inspiring and appealing – our client newsletters.

Clients & references
The perfect combination of text, images and design

Newsletter design

Combine state-of-the-art design with inspiring text, and what you get is a newsletter concept with an impact. Ultimately, this means better conversions, higher open rates or more clicks. The newsletter designs we create for our clients are always at the cutting edge, reflecting the company’s web design as well as current e-mail trends.

Of course, all our layouts are responsive and optimised for mobile and desktop use.

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