Will ChatGPT really replace copywriters?
Why you shouldn’t let AI write your website (just yet)
AI is a tool and not a takeover
People keep asking us: “So? What do you think of ChatGPT? Aren’t you at all worried that you’ll soon be out of your jobs?” The answer is: No. And we’ll tell you why. We see Artificial Intelligence in a similar way as the Head of Marketing at Jasper, one of the best-known platforms for AI text and image generation:
It’s a tool, not a takeover.” – Austin Distel, Head of Marketing at Jasper.ai
And as is usually the case with tools, it is the users and how they apply this tool that makes all the difference. AI can be useful and has its place – but to create really good content and convincing copy, you need someone with know-how. Someone who knows exactly what to look out for and what to do with the generated content.
After all, the spell-check in Microsoft Word is no substitute for professional editing. That’s why we at punkt & komma continue to work closely with external editors and also have our texts proofread according to the six-eyes principle. But that’s just as a side note.
Our (preliminary) verdict
Even at the risk of sounding like a broken record, we have one motto that we have been firmly abiding by from day one: It’s not about more content, it’s about better content! Quality over quantity. Our credo is that only really good content that is useful, captivating and inspiring will ultimately impress both users and Google. In our opinion, this cannot currently be achieved with 100%-AI-generated texts.
To win the battle for the attention of users and search engines, you need more than that – more marketing knowledge, more expertise, more talent for writing, more wit and a heaping scoop of humanity and authenticity.
But before we get too philosophical here: Would you rather leave the writing of your texts to experienced content marketers? Get in touch with our very human – and rumour has it, very likeable – content marketing experts!