Social Media Marketing
What influencers & bloggers are worth
Rethinking influencer marketing: Here’s why bloggers are worth ready cash!
Objectivity despite getting paid?
When people talk about paying influencers and bloggers for what they do, critical voices often claim that the line between journalists and influencers becomes increasingly blurred by paying them. Objectivity is the crux of the matter. Because: If a company pays an influencer for writing a report, does he remain objective? That’s what people are wondering.
“The blogger just writes what the client wants”. Or to put the cart before the horse: Do you want objective reports from these influencers or are you counting on them to give you their personal opinion and perspective? That’s an essential question that you should ask yourself before collaborating with bloggers.
Sure, there are always some black sheep, but who likes doom-mongers? It’s much nicer to give and receive trust, right? One thing’s for sure: Bloggers have their own powerful voice on the web. They’ve got a solid fan base that fully trusts them on the topics of beauty, lifestyle or food. Do you believe an influencer is really going to risk his hard-won trust and rapport?
“The blogger just writes what the client wants”. Or to put the cart before the horse: Do you want objective reports from these influencers or are you counting on them to give you their personal opinion and perspective? That’s an essential question that you should ask yourself before collaborating with bloggers.
Sure, there are always some black sheep, but who likes doom-mongers? It’s much nicer to give and receive trust, right? One thing’s for sure: Bloggers have their own powerful voice on the web. They’ve got a solid fan base that fully trusts them on the topics of beauty, lifestyle or food. Do you believe an influencer is really going to risk his hard-won trust and rapport?