Social Media Marketing
Photo Production
Video Production
The perfect match in content marketing
These distribution channels work together perfectly
What’s it all about?
Cross-media
Cross-media – a term that has swiftly conquered the marketing world. However, cross-media marketing isn’t all that new. Actually, it started as early as the 1920s, when certain information was published in newspapers as well as on the radio – and later, as of 1941, also on TV.
Just like back in the day, today’s cross-media marketing is all about delivering certain messages to a specific target group by way of a clear visual language. After all, you need something that links your channels to each other and makes them recognisable as part of the same entity. Successful cross-media marketing boosts image building as well as trust and credibility, which in turn can result in more leads, customers or even employees. Read on to find out how it’s done …
Just like back in the day, today’s cross-media marketing is all about delivering certain messages to a specific target group by way of a clear visual language. After all, you need something that links your channels to each other and makes them recognisable as part of the same entity. Successful cross-media marketing boosts image building as well as trust and credibility, which in turn can result in more leads, customers or even employees. Read on to find out how it’s done …
1. Content
Not every type of content works on every channel. That’s why it’s important to adjust your message to your respective channel and target group – and to offer high-quality content, whether your post is short or long, an article or a video, for Facebook or your company website! Of course, a good-quality post alone isn’t enough to guarantee high reach. But at the end of the day, only quality content deserves to be shared, liked and spread, through whichever channel.
2. Timing
Another piece of advice: Publish your post when your audience is listening! Otherwise you risk not being heard, seen and read. In general, Facebook posts perform best around midday and in the evening, whereas the LinkedIn community is most active during working hours. Instagram and Pinterest are mostly used in the evening.
Finding the best frequency for your posts is a thin line between being “always available” and “way too pushy”. For instance, while it’s totally acceptable to post up to four tweets a day on Twitter, the same is not true for Facebook. It’s okay to promote a blog post with images several times a day on Pinterest, Instagram, Flicker etc. Also consider giving evergreens a new push every three to four months to make Google happy with fresh impressions on relevant pages.
Finding the best frequency for your posts is a thin line between being “always available” and “way too pushy”. For instance, while it’s totally acceptable to post up to four tweets a day on Twitter, the same is not true for Facebook. It’s okay to promote a blog post with images several times a day on Pinterest, Instagram, Flicker etc. Also consider giving evergreens a new push every three to four months to make Google happy with fresh impressions on relevant pages.
3. Channel
Like every good story, your distribution also needs a “golden thread”. For instance, an article or service best finds its way into the heads – and hearts – of your target group by way of a SEO-optimised landing page, an influencer campaign and targeted social media marketing.
Once again, keep in mind: Website description, blog post or promotional video – think about the best place and time to reach your target group!
In most cases, the company website is the first touchpoint with a business. That’s why it’s important to place all your other channels in a prominent position there, for instance by way of social media icons. The same goes for your newsletter and e-mail signature.
Once again, keep in mind: Website description, blog post or promotional video – think about the best place and time to reach your target group!
In most cases, the company website is the first touchpoint with a business. That’s why it’s important to place all your other channels in a prominent position there, for instance by way of social media icons. The same goes for your newsletter and e-mail signature.