Strategy & Conceptualisation
Consulting
The elevator pitch
How to sell yourself in 30 seconds
... elevator what?
The elevator pitch is a useful method to present your idea, brand or product in a clear and concise way. The basic thinking behind it: What you have to say shouldn’t take longer than the average elevator ride, i.e. about 30 seconds.
Tips for creating the perfect elevator pitch
First, think about your brand. The following questions will help you:
- What’s your company’s brand promise in regard to your target group?
- What makes your brand so unique?
- What differentiates your product from your competitors?
- What are the characteristics of your brand?
- How would you describe your brand’s personality if it was a human being?
Grab a piece of paper and write down your elevator pitch. And don’t forget: Keep it short and simple. Focus only on positive aspects and strengths. Avoid unnecessary fillers and complex technical terms. Instead, use simple words and phrases that are easy to understand.