Social Media Marketing
Photo Production
Popular Pinterest boards for every style
… and how marketers benefit from them
More than just a photo canvas
More than 150 million active users, 75 billion pieces of content and more than 2 billion search queries per month: Pinterest has a lot of potential – and gone are the days when it was just an American phenomenon. 80 percent of users post and like pictures outside of the US. But isn’t it just for women? Not at all! In 2016, about 40 percent of new accounts were created by men.
By the way: Whether it’s men or women – a whopping 80 percent of people use Pinterest on a mobile device. So: “mobile first”! Optimise your board for pinning on a smartphone or tablet!
By the way: Whether it’s men or women – a whopping 80 percent of people use Pinterest on a mobile device. So: “mobile first”! Optimise your board for pinning on a smartphone or tablet!
1. Food lovers
Following the motto of “healthy meets tasty”, one of the biggest Pinterest categories of 2018 revolves around health. More than 19 billion ideas, dishes and drinks show: It needs to be healthy and tasty!
Convenient for marketers: the recipe pin. Once users have decided on a dish, they would like to know how they can make it themselves – ideally, quickly and easily.
Check out: “air fryer”, “souping”, “vegan desserts”
Convenient for marketers: the recipe pin. Once users have decided on a dish, they would like to know how they can make it themselves – ideally, quickly and easily.
Check out: “air fryer”, “souping”, “vegan desserts”
2. Style checkers
Pinterest makes fashion trends come to life! More than 16 billion ideas in the fashion category are proof enough of that. Pins by style experts, diverse product images and pins that match a company’s logo – they all influence buying decisions. Important: Write in an easily comprehensible manner and don’t make it sound too promotional. That works better with followers!
Interesting as well: Product pins that let you integrate price and product availability.
Check out: “structured statement earrings”, “berets”, “cuffed short sleeves”
Interesting as well: Product pins that let you integrate price and product availability.
Check out: “structured statement earrings”, “berets”, “cuffed short sleeves”
3. Beauty queens
More than 48 million beauty pinners deal with the topic of skin and hair. Always on the lookout for brand-new products, tips and tricks … Just bring in a user with a lot of reach as an expert for your brand!
Particularly popular: tutorials – for everyday looks as well as special occasions. The best approach is to create special “video boards” just for moving-image content!
Check out: “cleansing oil”, “lip tint”, “complexion matching”
Particularly popular: tutorials – for everyday looks as well as special occasions. The best approach is to create special “video boards” just for moving-image content!
Check out: “cleansing oil”, “lip tint”, “complexion matching”
4. Globetrotters
Pinterest accompanies adventurers on their journey around the globe – from the selection of their holiday destination to their research of hotspots on site. Not only that: souvenirs and inspiration surrounding the topic of travel are incredibly popular with globetrotters.
Always in the right spot: location pins on maps that contain addresses and phone numbers help travellers get to where they want to go!
Check out: “river cruises”, “24 hour travel”, “travel journal”
Always in the right spot: location pins on maps that contain addresses and phone numbers help travellers get to where they want to go!
Check out: “river cruises”, “24 hour travel”, “travel journal”
5. Out-of-the-box thinkers
Be helpful! Life hacks and do-it-yourself tutorials are more popular than ever. Beauty products, interior decorations or party gadgets – more than 100 billion ideas inspire DIYers and tinkerers to get creative.
Interesting for marketers: With the article pin, you can save content for later.
Check out: “DIY home”, “paracord”, “camper remodel”
Interesting for marketers: With the article pin, you can save content for later.
Check out: “DIY home”, “paracord”, “camper remodel”