Podcasts: Lend me your ear
What you should know about this audio phenomenon
Focus on only one sensory organ
Only a couple of years later, we’re virtually flooded with online offers. Not an hour goes by without interacting on social media, WhatsApp and other media. Sometimes we long for an escape from this sensory flood – and that’s where podcasts come into play. After all, we only need one sensory organ, our ears, to listen to a podcast – which lets us give our other senses a short break.
Why are podcasts so popular?
Because they are easy to consume. Simply pick your favourite and listen to it on your smartphone – no matter where you are. All you have to do is put in your earbuds – and your “personal radio station” entertains you while …
- … shopping,
- … cooking,
- … walking your dog,
- … baking a cake for your favourite colleagues,
- … taking a bubble bath,
- … or driving to Mongolia.
There are countless opportunities to listen to podcasts. Some even like to listen to the voice of their favourite podcast host while exercising.
Ensure high production quality: A good microphone and a room without reverberation and background noise make it a lot easier for your listeners to hear and understand what you have to say. You can find a vast selection of moderately priced or free recording tools online. As far as the microphone is concerned, we recommend using a digital condenser microphone. However, for a quick try, you can also use the recording function of your smartphone.
Last but not least, think about distribution: Where can I reach my target audience? Think outside the box! Platforms like Spotify and iTunes may have massive reach, but who do YOU want to reach? Plus, if your podcast is about content marketing, you might also want to consider tools such as influencer marketing, blog articles or cross promotion on other podcasts.
Our tip: Generation Z is particularly active on social media. If your podcast is relevant for this target audience, it makes sense to run a teaser on platforms such as TikTok.