Pinterest for companies
The visual search engine’s advantages at a glance
A must in your marketing mix
Let’s start with a few quick facts:
- 15 million people from the German-speaking area use Pinterest every month.
- On an international level, user numbers have grown by 37 % during the last year.
- The platform has a total of 240 billion entries.
- 85 % of active users have discovered new products or brands via Pinterest.
- 55 % of users use Pinterest for shopping.
One thing’s for sure: Pinterest is booming! The platform no longer is just about interior design, recipes and DIY projects. Instead, it has become a powerful tool for brands and companies. In addition to the visual impact that easily grabs the users’ attention, Pinterest is also interesting because of the many organic possibilities it offers. Our recommendation: Utilise this great potential for your business and incorporate the social media platform into your marketing mix!
A strategic vision
As always, strategy comes first! Before setting up a Pinterest account, ask yourself the following questions: What objectives do I want to reach with Pinterest? What role does the platform play in my online marketing activities? Do I reach my target audience with this channel? Your answers to these questions are the first steps of your Pinterest strategy.
Expert tip: Mobile first! Keep in mind that 80 % of traffic comes from mobile devices, and draw up your strategy and pins accordingly.
And what about Pinterest boards? It takes a bit of strategic thinking to create your own boards. Think about what topics are relevant for your business. Keep in mind that rather general topics (e.g. “marketing”) are less successful than niche topics (e.g. “Pinterest marketing”). We recommend starting off with ten boards containing 20 pins each and taking it from there.
Talking about pins: To see how well your pins are doing and where you need to tweak things a little, don’t forget to regularly check your Pinterest Analytics. Because we all know that there’s no long-term success without monitoring!
If you want to know more about the most important social media KPIs, check out our article in the punkt & komma online magazine.