On to the next level:
the personas!
Now, we’re finally coming to the personas: If you visualize your target audience, it becomes a persona – a human being. Not a real one, of course, but a fictitious person. With a name and a face.
We’ll call our persona Anton. Anton is 35 years old, lives in Salzburg, and he’s a chief executive at a noteworthy company. Anton is married to Berta. Together, they have two children aged six and eight. They live in a flat in Aigen, an upscale neighbourhood.
If necessary, Anton also receives other attributes such as interests, his favourite leisure activities, needs, goals, and expectations. His user behaviour can’t be overlooked when creating his persona either. Hence, we’re addressing the questions of how users find our site, which search terms they use, which problems we may solve for them and how they behave on our website.
We’ll call our persona Anton. Anton is 35 years old, lives in Salzburg, and he’s a chief executive at a noteworthy company. Anton is married to Berta. Together, they have two children aged six and eight. They live in a flat in Aigen, an upscale neighbourhood.
If necessary, Anton also receives other attributes such as interests, his favourite leisure activities, needs, goals, and expectations. His user behaviour can’t be overlooked when creating his persona either. Hence, we’re addressing the questions of how users find our site, which search terms they use, which problems we may solve for them and how they behave on our website.