Stereotype number 3
Snack content = content hero
Better, faster, more wide-reaching: Hardly ever has a trend been hyped as much as is the case with snack content. Short and crisp media content served to whet your appetite for more. Just like finger food at a buffet. Good snack content is bold, fresh and funny. Generation Y and Z, especially, are thrilled by snack content.
No wonder: As a complement to text, snack content attracts attention. It incites users to engage with the company, a product or a brand. What could be better?