15-second videos: short but sweet
We all know that short-form content or microcontent is perfect for making your web presence more memorable and lively and give it a more personal touch. Whether it’s images, infographics or videos – there’s plenty of choice. However, keep in mind that moving images are an unbelievably powerful tool when it comes to social media awareness. After all, you only have eight seconds to capture your users’ attention. The images of a short clip have the power to convey information in a matter of seconds, allowing our brains to process them more easily. Did you know that video content is processed about 60,000 times faster than text?