Social Media Marketing
Hear what the community has to say
with the help of social media monitoring
You always wanted to be a fly on the wall? And find out what the online community thinks about your brand? With social media monitoring, that’s easy! What you need to do? Listen, understand and react! What sounds easy at first can be a bit tricky, though. If you don’t listen to your customers, you inevitably miss quite a lot. For instance, what they complain about, what makes them angry, what makes them happy or where they have questions on a certain topic. All of this is vital feedback for making your brand stronger.
To make it easier for you to keep track of what the community is saying about you on Facebook, Instagram, Twitter and other platforms, there is a number of helpful social media monitoring tools, three of which we have taken a closer look at. But first: a little introduction to the world of monitoring and how to find your perfect “listening tool”.
To make it easier for you to keep track of what the community is saying about you on Facebook, Instagram, Twitter and other platforms, there is a number of helpful social media monitoring tools, three of which we have taken a closer look at. But first: a little introduction to the world of monitoring and how to find your perfect “listening tool”.
What’s possible with social media monitoring tools
- analyses and reports on online activities
- engagement monitoring: reactions on comments and messages in real time
- listening: exchange with people who are talking about your brand, your keywords or your competitors
Useful extra feature of some tools:
- posting and planning content on social media channels