Creativity techniques you should give a try
Finding inspiration for cool new content
The 6-3-5 method
One of our favourite creativity techniques is the 6-3-5 method. It helps you to generate a large pool of ideas in as little as 30 minutes. To work with this method, you need six participants. It doesn’t matter whether they’re familiar with the technique or not – everyone can make a valuable contribution!
Brainstorming
Brainstorming is the classic among creativity techniques – and a useful way to start your topic research. It works particularly well for creating a basis for the 6-3-5 method. The advantage: Brainstorming can be done by any number of participants, from individuals to groups. However, as a rule of thumb, more participants will yield better results.
The technique is easy to apply: The host presents the participants with a term, an image or a video. Now everyone is free to contribute whatever comes to mind – there’s no right or wrong! This stage of the creative process is strictly about collecting ideas, not about discussing them.
The Walt Disney method
The Walt Disney method is a more precise creativity technique. It was named after the famous filmmaker who is said to have used it. The method helps you to look at a certain topic from different perspectives. Unlike other methods, it combines the processes of finding, examining and evaluating ideas.
The three roles:
- The Dreamer: enthusiastic people with a rich imagination. They have a playful way of thinking and let their imagination run wild without thinking about feasibility.
- The Realist: people who think in a pragmatic and practical way. They deal with the actual implementation of ideas and identify the required steps and resources.
- The Critic: people who offer constructive, positive criticism. They point out an idea’s strengths and weaknesses and assess it for potential risks.