Corporate influencers
How to turn your employees into brand ambassadors on LinkedIn
What are corporate influencers?
Who could present your company in a more authentic way than those who work there every day – many of whom have worked there for several years? Unlike the influencers you pay to promote your products, corporate influencers are your own employees.
They represent your company on LinkedIn and act as opinion leaders. Your team members are active on their own LinkedIn profiles, posting industry-related information, sharing interesting statements and commenting on company posts.
Corporate influencers share their expert knowledge on your company – and they are the heart and soul of your business. After all, if they are happy in their job, they will gladly share this fact with others.
How the LinkedIn algorithm works
When it comes to social selling and the lead generation, LinkedIn is a real winner. It is one of the most efficient social media platforms for business networking.
The LinkedIn algorithm aims to connect people and get them to enter into conversation. So being successful on LinkedIn as a company is all about organic reach and reactions to your content.
More precisely, the first hour after publishing a post is crucial. Within this time frame, you want lots of comments under your posts, and corporate influencers can give the algorithm a little “nudge” in the right direction.
People are more credible than logos
It’s not a matter of course that employees are willing to act as corporate influencers, so it should be counted as working time. Your employees, on the other hand, should be willing to respect your brand’s social media guidelines and company values to ensure a uniform corporate identity. Social media training is helpful for both parties to establish the terms of corporate influencing.
Notify employees
This special LinkedIn feature allows you to notify employees of new activities on your company page and encourage them to react to your post.
Invite followers
Corporate influencers can invite their followers to follow your company page. This is most successful if it’s done shortly before a new post is published. This way, new followers immediately see that your page gets updated regularly.
Tag your company page
Encourage your employees to create their own content and tag your company. This way, about ten per cent more users can be reached than by merely sharing your company posts.