Content formats and their application
Video, text or audio – how to find the right format for your content
Which format is the most sensible in your case?
As a content marketing expert you know: content types are a dime a dozen. And yes, we admit it, there are many, many of them … That’s why it’s not always easy to stay on top of things. The tricky part: selecting those content formats that are suitable for your product and your target audience or personas. Keep in mind that not every format is right for every target group and every goal . Don’t get side-tracked and don’t get lost in the options – instead, weigh the pros and cons of the formats!
You could use some help with that? We’re here for you!
Infographics and images
You’ve probably noticed by now that content marketing is more than providing text content. Images are also part of it – under the umbrella term “visual content marketing”. Pictures are awesome: They attract attention and guide the reader’s eyes exactly where you want them. Content marketing without pictures? No way! You’re still looking for the perfect photo? Easy and without much hassle? We’ve researched the best free image databases for you!
Infographics are another great way to communicate important information.
Pros of visual content: There’s probably about a thousand reasons that speak for infographics and pictures. The most important one: attention, attention, attention.
Cons of visual content: You might need some graphic design skills and photography know-how.
User-generated content
User-generated content (UCG) is content that (potential) customers create for you and your company. It’s particularly valuable because – generally speaking – it’s created by people that match your target audience or persona. UGC is the supreme discipline in content marketing and it doesn’t just appear out of thin air. We really need to work hard for it!
Pros of user-generated content: UGC boosts trust and increases the amount of time that people spend on your website.
Cons of user-generated content: UGC has its own dynamics – which means you don’t have any control over it.