Strategy & Conceptualisation
Consulting
A research day at a family hotel
We borrowed a child
All’s well that starts well!
Our five-year-old nephew Tim is thrilled: He can join me and Jürgen for our location check and on-site research appointment in Serfaus! A weekend with auntie and uncle – and without his little sister. In short: He’s at the centre of attention. And he quickly figures out that he’s got the honourable task of testing everything he likes. Upon our arrival, he proudly announces to our client, “Good thing I’m such a daredevil of a boy and can test all the slides!”.
And he’s right! Because there’s plenty to test at the two hotels. And we’re excited about the upcoming two days as well. Seems like it’ll be an easy task to keep our borrowed child entertained and happy. With the schedule that Mrs. Heymich has kindly presented us with, there’s nothing that could possibly go wrong.
Or so we thought …
And he’s right! Because there’s plenty to test at the two hotels. And we’re excited about the upcoming two days as well. Seems like it’ll be an easy task to keep our borrowed child entertained and happy. With the schedule that Mrs. Heymich has kindly presented us with, there’s nothing that could possibly go wrong.
Or so we thought …
3. “I’ll never ever go on holiday with you again”
Hotel Löwe’s Water World is a paradise for kids. The speedy tyre slide and the pirate’s land, a giant indoor water playground, don’t just impress five-year-old Tim but us as well.
There’s water splashing from all sides and there’s lots to discover. Up and down the tyre slide – Tim could do that all day long. And at the pirate’s world, there’s something new to experience wherever you look. Have we by any chance mentioned that he has consumed a lot of sugary foods at this point? And that there’s water splashing you from all sides? As responsible adults, we decide to take a break. To rest a little. Because ninjas need to recharge their batteries too.
The result: Our nephew Tim declares that he hasn’t seen aaaall nooks and crannies of the Water World just yet and that it’s really mean of us to make him take a break. He’ll never ever go on holiday with us again. Mmmmhhhh.
At least, he was happy up until this point.
There’s water splashing from all sides and there’s lots to discover. Up and down the tyre slide – Tim could do that all day long. And at the pirate’s world, there’s something new to experience wherever you look. Have we by any chance mentioned that he has consumed a lot of sugary foods at this point? And that there’s water splashing you from all sides? As responsible adults, we decide to take a break. To rest a little. Because ninjas need to recharge their batteries too.
The result: Our nephew Tim declares that he hasn’t seen aaaall nooks and crannies of the Water World just yet and that it’s really mean of us to make him take a break. He’ll never ever go on holiday with us again. Mmmmhhhh.
At least, he was happy up until this point.
5. Car rides and the importance of headphones
After two wonderful, informative days filled with plenty of lessons, we’re saying goodbye to Hotel Löwe and Hotel Bär and hit the road home. We’ve got just under three hours in the car ahead of us. We enjoyed a sugar-free breakfast, we stopped by at the ball pit, and everyone’s happy. Thanks to a well-known online music streaming service, we’ve even got plenty of child-friendly audiobooks to listen to. And I found Benjamin Blümchen.
Elated that I found something from my childhood that I can show my nephew Tim, I start playing it for him – on the speakers. He likes it. After 40 minutes, it’s over. We choose another episode. After another 40 minutes, the grown-ups in the car start wondering why Tim still doesn’t have any kids’ headphones (and we put them on our Christmas list). But he’s happy. Suddenly he asks, “Auntie Ines, do we have something to eat?”
Shit! What a rookie!
Elated that I found something from my childhood that I can show my nephew Tim, I start playing it for him – on the speakers. He likes it. After 40 minutes, it’s over. We choose another episode. After another 40 minutes, the grown-ups in the car start wondering why Tim still doesn’t have any kids’ headphones (and we put them on our Christmas list). But he’s happy. Suddenly he asks, “Auntie Ines, do we have something to eat?”
Shit! What a rookie!