Content Creation & Web Copy

Content fresh-up for 8 ski resorts 

Who's behind the project? 

Under the umbrella brand of, eleven first-rate ski resorts in Austria, Switzerland and South Tyrol have joined forces to offer the best possible skiing experience. Each ski resort has its own unique character: from impressive scenic views on Großglockner to exuberant events on Hochkar and the tranquil family ski resort of Kasberg.

Under one umbrella and yet independent: Each destination received its own individual appearance on – including webcams, slope maps, and online ticket booking. 

The challenge

The challenge for the content fresh-up on achieving the best possible outcome with maximum efficiency. At the outset of the project, content such as web copy and images were already available on the various sub-portals of Großglockner, Wurzeralm, Kössen, etc. These were to remain in place, but had to be adapted to the current standard in terms of language, SEO and content design. The crux of the matter was to revise, optimise and, if necessary, supplement this content to make them web copy compliant and search engine friendly. The focus was on establishing an efficient workflow in order to advance the project quickly and under time pressure.

The special nature of the project 

The established working methods of the team (e.g. tool-supported content creation, editing and proofreading runs, quality control based on the six-eyes principle, etc.) were not possible for the project. One requirement was to carry out content optimisation directly in Pimcore's CMS system. This necessitated even more intense collaboration between the client, copywriters, content managers and project managers. What initially uprooted our company-internal workflows turned out to be the perfect way to go throughout the course of the project. 

In addition, it was important to give each ski resort its own character despite the shared design: Through language, above all – but also through a diligent selection of pictures and videos.

The result: eight individual ski resort websites with high-performance content created within a very short period of time.


Project services

  • about 400 texts for 8 different ski resorts – consisting of a mix of optimised and newly written texts 
  • content management including image selection, image captions, page structure and internal links

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