WALTER Werkzeuge

Since 1919, WALTER Werkzeuge has been producing and selling premium tools and hardware. As a global player, the innovative Salzburg-based company is known for the uncompromising quality of their products and their great value-for-money ratio. Besides retail in store chains and building supplies stores, WALTER Werkzeuge also focuses on industrial B2B trade as one of its primary channels of distribution. Brands such as Workzone, Gardenline, Ferrex or Kraft are household names when it comes to tools for hobby DIYers. To address the end customer directly, the company decided to implement an e-commerce strategy including an online shop. 

As part of the e-commerce project for WALTER Werkzeuge, our editors covered almost the entire repertoire of text types – in both German and English. 

• Web copy for category pages is intended to achieve good rankings in Google search results. At the same time, the texts provide useful information and added value for the user. For this type of content, WDF*IDF texts were used for WALTER Werkzeuge. 
• Texts for the different theme worlds are not about specific products – instead, they let users immerse themselves in a certain topic. Products and links to different categories are integrated natively. 
• Texts for the company pages of WALTER Werkzeuge inform readers about product-independent facts and figures and are not immediately relevant for search engine rankings.