Since 1919, WALTER Werkzeuge has been producing and selling premium tools and hardware. As a global player, the innovative Salzburg-based company is known for the uncompromising quality of their products and their great value-for-money ratio. Besides retail in store chains and building supplies stores, WALTER Werkzeuge also focuses on industrial B2B trade as one of its primary channels of distribution. Brands such as Workzone, Gardenline, Ferrex or Kraft are household names when it comes to tools for hobby DIYers. To address the end customer directly, the company decided to implement an e-commerce strategy including an online shop.
Accompanying businesses as they set up a successful online shop is always a challenging task. Especially if there’s hardly any content to begin with. That’s why we had to specify our priorities for the creation of web copy before drawing up a structure for the various theme worlds.
One of these priorities was the structure of the individual content pages. We had to really immerse ourselves in the world of WALTER Werkzeuge. After all, a well-conceived strategy for guiding users through the different web pages is one of the cornerstones of successful e-commerce.
As part of the e-commerce project for WALTER Werkzeuge, our editors covered almost the entire repertoire of text types – in both German and English.
Project services