The special nature of the project
Making installation technology more tangible was both a challenge and a pleasure for the team of punkt & komma. Social media measures were based on the efficient Viega Social Triangle, comprising Facebook, Pinterest and YouTube, and included occasional memes that were illustrated in-house and animated for use in Facebook campaigns. To solidify the company’s expert status, we also launched a series of explanatory videos with the hashtag #FragViega (ask Viega).
Talking about videos: The first year of collaboration was a busy time for punkt & komma’s Visual Team. In addition to ongoing photography and videography projects, they also developed and implemented a communication concept for the brand’s image campaign “We are Viega Austria”. What’s more, punkt & komma also devised and produced a video for the 150th anniversary of Viega’s partner company ÖAG.
The results after one year of punkt & komma for Viega
The first year of collaboration was a right success, with Viega’s new positioning on social media coming on strong. The social media channels are all doing well, living up to the predefined goals. Facebook, the brand’s main channel, yields particularly positive results. The Pinterest channel is on the rise as well, providing users with some extra inspiration in the field of installation technology, drinking water hygiene and bathroom design.
- Facebook: 5.4 million impressions, 1.4 million post reach, 456 k engagement
- Pinterest: 13.9 k impressions
- YouTube: 51.6 k impressions