Content management & web copy

Pappas Holding GmbH

A project in the fast lane

Who’s behind the project

Every day, about 2,800 Pappas team members give it their all for the benefit of their customers. The family-run business is one of the largest automotive employers in Austria and Hungary. Their focus is on top quality – in terms of management as well as in sales, service and repairs.

Pappas sells new and used cars by Mercedes-Benz, AMG, smart and Jeep as well as commercial vehicles, trucks, municipal vehicles and special-purpose vehicles. In addition, the company offers a comprehensive range of automotive services.



Perfectly coordinated: On the one hand, it takes technical know-how to write the brand’s product detail pages and blog articles. On the other hand, they need to address the interests of the individual business segments: Cars, Commercial Vehicles, After Sales and Customer Service. Together, Pappas, punkt & komma and elements have developed processes that make this kind of coordination easy.

What’s more, the team of punkt & komma has vast experience in working with CM systems, allowing them to easily tackle technical challenges regarding data input with Pimcore or website settings.

© Daimler AG

The special nature of the project

Following the website’s successful 2016 relaunch by elements, Pappas has also been a client of punkt & komma since 2018, with the latter being responsible for content management and creation.

Their tasks include:

  • writing product detail pages for cars, commercial vehicles, trucks and municipal vehicles
  • writing blog articles
  • data input and content management
  • website adaptations

In addition, the website’s navigation structure and content were adapted to accommodate the new thematic focus of e-mobility. punkt & komma was assigned with copywriting and content management for the new e-mobility focus area.


© Daimler AG


The goal for the upcoming years is to further develop the collaboration based on mutual trust and expertise. After all, what Pappas, punkt & komma and elements have in common is their shared appreciation of outstanding quality.

Related case studies

© Michael Betschart | Visit Vitznau


Strategy & Conceptualisation
© David Karg

Mountain Bike Holidays

Content Creation & Web Copy

Content Creation & Web Copy
Gondelbahn auf der Schmittenhoehe. | © punkt & komma

Schmittenhöhebahn AG

Strategy & Conceptualisation

Steiermark Tourism

Strategy & Conceptualisation

All projects & references

All case studies