Every day, about 2,800 Pappas team members give it their all for the benefit of their customers. The family-run business is one of the largest automotive employers in Austria and Hungary. Their focus is on top quality – in terms of management as well as in sales, service and repairs.
Pappas sells new and used cars by Mercedes-Benz, AMG, smart and Jeep as well as commercial vehicles, trucks, municipal vehicles and special-purpose vehicles. In addition, the company offers a comprehensive range of automotive services.
Challenges
Perfectly coordinated: On the one hand, it takes technical know-how to write the brand’s product detail pages and blog articles. On the other hand, they need to address the interests of the individual business segments: Cars, Commercial Vehicles, After Sales and Customer Service. Together, Pappas, punkt & komma and elements have developed processes that make this kind of coordination easy.
What’s more, the team of punkt & komma has vast experience in working with CM systems, allowing them to easily tackle technical challenges regarding data input with Pimcore or website settings.
The special nature of the project
Following the website’s successful 2016 relaunch by elements, Pappas has also been a client of punkt & komma since 2018, with the latter being responsible for content management and creation.
Their tasks include:
writing product detail pages for cars, commercial vehicles, trucks and municipal vehicles
In addition, the website’s navigation structure and content were adapted to accommodate the new thematic focus of e-mobility. punkt & komma was assigned with copywriting and content management for the new e-mobility focus area.
Outlook
The goal for the upcoming years is to further develop the collaboration based on mutual trust and expertise. After all, what Pappas, punkt & komma and elements have in common is their shared appreciation of outstanding quality.
