Strategy & Conceptualisation
Ökohof Feldinger

Ökohof Feldinger

“Xund & Guat” customer magazine

Who’s behind the project?

Ökohof Feldinger is Salzburg’s pioneer when it comes to organic products. At their head location in Wals, at the “Rochushof” in the district of Maxglan or at the Schranne market, customers can buy organic fruit and vegetables. 

At their organic grocery store, you can also buy other organic products – from toothpaste to different flours, juices, meat and cheese. In addition, Elisabeth Feldinger and her team serve organic dishes and delicious breakfast options at their bistros at the Rochushof and in Wals. 
Frischkornbrei im Glas. | © Ökohof Feldinger

The challenge

Elisabeth Feldinger has always been a trailblazer when it comes to marketing. Part of that is to offer her customers an added value and to convince them of leading an organic lifestyle. Far off from tacky advertising. 

The challenge of the project “customer magazine” was primarily to create targeted buying motivations without snubbing the customer. Another aim was to convey the values that Ökohof Feldinger stands for. 
Burgergenuss im Bio-Bistro. | © Ökohof Feldinger
Smoothies made with fresh fruit
Smoothies aus frischen Früchten. | © Ökohof Feldinger
Decorative natural cosmetics
Dekorative Naturkosmetik im Ökohof Feldinger. | © Ökohof Feldinger
Here’s what our customer says:
„For a year, we’ve been putting out the small but mighty “Xund & Guat” customer magazine with punkt & komma – and I’m always looking forward to every new issue! The collaboration and the implementation are working really well. And by now, our customers are always looking forward to the latest issues … “
Elisabeth Feldinger