MTS Austria GmbH is responsible for the quality management of MTB hotels and select bike destinations. The company operates the platform Mountain Bike Holidays – a cross-country mountain bike portal.
The website lists numerous bike-friendly accommodation providers and MTB regions in Austria, Italy and Slovenia.
In addition, the company offers a database of MTB routes, training schemes for guides and additional “Bike & More” services. MTS Austria relied on the expertise of elements.at and punkt & komma to boost their online and content marketing.
Project goals at a glance
generate more bookings for the hotels
persona-centred communication via website, social media, newsletter etc.
improve visibility
The challenge
In a first step, an SEO potential assessment was carried out to identify the most relevant search terms for the website. This was followed by the creation of a holistic concept. The goal of the strategy: to generate more hotel bookings via the MTB-Holidays website.
The special nature of the project
teamwork of elements.at and punkt & komma (SEO, campaigns, social media & content creation)
creating a strategy concept for all channels
optimising the website navigation for an improved user experience
creating web copy for campaign landing pages & central content pages
setting up & managing the brand’s social media channels (Instagram and Facebook)
With interdisciplinary projects like this, it’s particularly important that the individual teams work together in a productive and solution-oriented way.
