Content creation, web copy & strategy

Mountain Bike Holidays

Content marketing for MTB tourism

Who’s behind the project

MTS Austria GmbH is responsible for the quality management of MTB hotels and select bike destinations. The company operates the platform Mountain Bike Holidays – a cross-country mountain bike portal.

The website lists numerous bike-friendly accommodation providers and MTB regions in Austria, Italy and Slovenia.

In addition, the company offers a database of MTB routes, training schemes for guides and additional “Bike & More” services. MTS Austria relied on the expertise of and punkt & komma to boost their online and content marketing.

© David Karg

Project goals at a glance

  • generate more bookings for the hotels
  • persona-centred communication via website, social media, newsletter etc.
  • improve visibility
© David Karg

The challenge

In a first step, an SEO potential assessment was carried out to identify the most relevant search terms for the website. This was followed by the creation of a holistic concept. The goal of the strategy: to generate more hotel bookings via the MTB-Holidays website.

The special nature of the project

  • teamwork of and punkt & komma (SEO, campaigns, social media & content creation)
  • creating a strategy concept for all channels
  • optimising the website navigation for an improved user experience
  • creating web copy for campaign landing pages & central content pages
  • setting up & managing the brand’s social media channels (Instagram and Facebook)

With interdisciplinary projects like this, it’s particularly important that the individual teams work together in a productive and solution-oriented way.

© David Karg

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