Martini Sportswear is an Austrian manufacturer of sportswear based in Annaberg in Salzburg’s Tennengau region. The family-run business with more than 30 employees is all about top quality and excellent service. Their high-tech outdoor clothing is known for its outstanding functionality, modern design and state-of-the-art technologies.
Where teamwork begins
Following the website relaunch in 2019, punkt & komma started to support Martini Sportswear with their content marketing. The client’s main goal: to integrate an online shop and boost sales. In a first step, the team of punkt & komma developed a target group-oriented content and navigation concept, followed by the creation of search engine optimised, user-friendly web copy.
In addition, the agency implemented the following content marketing measures:
web copy in German & English for the entire website and online magazine
strategy & topic planning for the online magazine
implementation of a newsletter strategy
visual storytelling and photography for individual blog articles
The main objectives of these measures: evoking emotions, strengthening the brand and boosting online traffic.
The challenge
The goal was to generate sales via the online shop that was launched in 2020 with the help of added-value content. The existing copy already generated good SEO rankings, which we wanted to boost after the relaunch.
The special nature of the project
Project work: a holistic project encompassing various interlinked measures (newsletter, blog, photography, etc.)
Online shop: Integration of a content commerce concept, e. g. with the help of blog articles linking to the products of Martini Sportswear
Visual storytelling:photography for relevant blog articles
Content marketing pays off
Find what you’re looking for: It only takes users a couple of clicks to find the right content or products in the online shop. Content commerce meets user experience: The website offers users information, entertainment and inspiration. It gives them the chance to experience the different products and, ideally, purchase them. To offer them even more added value, the products are linked to relevant, inspiring stories.
