Where teamwork begins
Following the website relaunch in 2019, punkt & komma started to support Martini Sportswear with their content marketing. The client’s main goal: to integrate an online shop and boost sales. In a first step, the team of punkt & komma developed a target group-oriented content and navigation concept, followed by the creation of search engine optimised, user-friendly web copy.
In addition, the agency implemented the following content marketing measures:
- web copy in German & English for the entire website and online magazine
- strategy & topic planning for the online magazine
- implementation of a newsletter strategy
- visual storytelling and photography for individual blog articles
The main objectives of these measures: evoking emotions, strengthening the brand and boosting online traffic.
Content marketing pays off
Find what you’re looking for: It only takes users a couple of clicks to find the right content or products in the online shop. Content commerce meets user experience: The website offers users information, entertainment and inspiration. It gives them the chance to experience the different products and, ideally, purchase them. To offer them even more added value, the products are linked to relevant, inspiring stories.