Content Creation & Web Copy
Convention Bureau
Lower Austria

Who’s behind the project?

“Grand encounters in Lower Austria” – that’s what Convention Bureau Lower Austria promises. As an information and coordination platform for regional economic tourism, the Convention Bureau’s services include finding authentic event locations for their customers. The Lower Austria event partner supports national and international customers with useful inside knowledge, helps them with their event planning and provides them with objective consulting services. Alongside the current 48 top partners, more than 200 additional regional businesses are part of the pool of locations to choose from. In addition, the Convention Bureau is also in charge of the allocation of Lower Austrian congress funding. 

The challenge

Convention Bureau Lower Austria is the first point of contact for unforgettable events in the region – and wants to be found and perceived as such by their target groups. The platform not only views itself as a competent contact partner for exceptional locations but also for event planning and congress funding. Last but not least, it’s a source of expert knowledge on the federal state itself. All this needs to be conveyed with the help of professional, appealing and search engine optimised web copy. 
Außenansicht des Casinos in Baden. | © Niederösterreich-Werbung/Michael Liebert

The special nature of the project

Writing for customers from the tourism and recreation industry is in our blood – Convention Bureau Lower Austria doesn’t neatly fit into either of these categories, though. Event locations, congress funding, seminars in Lower Austria: We accepted the challenge of creating exciting and target audience friendly web copy for these rather “dry” topics. 

This leads us to the next special feature of this project: the target audience! The platform is targeted at both national as well as international corporate, MICE and private customers: The executive assistant looking for a fancy seminar hotel. Two lovebirds looking for a unique wedding location. Or an event manager looking for a spectacular congress hall. They all should feel addressed by the content provided by Convention Bureau Lower Austria. 

To achieve this goal, we placed our focus on special or niche topics alongside the “general” pages like package deals and the list of services. Events at castles and monasteries, incentives and team building events, seminars and wellness offers … The intention was to make sure that everyone finds the event location they’re looking for at Convention Bureau Lower Austria and – best case scenario – makes use of the platform’s all-encompassing service offers.