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Sports content

Better content for sports companies

“It’s not about more content, it’s about better content.” This punkt & komma motto is especially true for content marketing in the field of sports. Our strategy team knows the requirements and expectations of your customers. After all, your customers are the ones who determine your brand’s success. What does your target group want to know? How do your personas consume web content and what appeals to them? 

At punkt & komma, content and communication concepts for the sports industry are developed by online strategists who regularly swap their office desk for the slopes or singletracks.

In for the win

4 steps to sports content with an impact

There are numerous possibilities when it comes to content for the sports industry, ranging from informative web copy to action photos and emotional video clips. Our individual content concepts make sure that all measures correspond to your company as well as your customers’ expectations. With sports content by punkt & komma, you’re bound to be the first across the finish line!

  • Consulting phase: Before our online experts start to work on your content, they get an in-depth understanding of your sports brand. Where does it currently stand? Where are you pain points and what are the possible solutions? Each of our projects starts with an individual status quo analysis and with comprehensive consulting.
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  • Strategy & concept phase: After an initial workshop, we develop and strategically channel the first ideas. This phase is where the actual content magic happens. The output? Comprehensive content, social media, newsletter and blog concepts. Or all rolled into one.


  • Implementation: We believe in a strength-based approach. Copywriters who climb more than 30 summits every year? Avid yogis and triathletes on the project management team? It’s them who implement the creative content marketing ideas for your brand!


  • Analysis & reporting: Lao Tzu already knew that “To find your way, it is necessary to know your goal”. Detailed reports at the end of every month or quarter document the success of your content projects. 
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Advisory and operational support

We support sports businesses in all four stages.

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