Food & recreation
Content marketing for the food industry
Food retailers, manufacturers, caterers and online shops: All of them benefit from the many opportunities of content marketing. Food and recreation are among the most popular topics on the web. That’s why it’s all the more important for F&B companies to have a holistic strategy their content marketing measures as well as a thought-out, reliable implementation for – whether it’s on their website or on social media.
We understand small manufacturers as well as big retailers and work as an external content and content marketing team for renowned clients across the German-speaking area.
Tapping the full content potential
Taste, smell, feel: Successful content marketing makes the products of offline retailers come to life online. It’s about creating digital experiences that stimulate all senses. Businesses wanting to solidify their reputation in the food industry present themselves as experts on a certain topic, be it organic products, regional specialties or conventional impulse items.
Our services at a glance
We are your professional content marketing partner for:
- Content strategies: We define a central theme for your storytelling and implement it across different web and social media channels. It’s about setting priorities. Defining target groups. Paving the way for everything to come.
- Implementation: From web copy to online shop and from editorial support for Facebook and Instagram to professional photo shoots – we turn visions into actions.
- Reporting & analysis: All of our content marketing measures are monitored and analysed in comprehensive reports to make our efforts measurable.
- Legal framework: We know all about the health claims regulation – and how to correctly implement it across different web and social media outlets.