Food & recreation

Content marketing for the food industry

Food retailers, manufacturers, caterers and online shops: All of them benefit from the many opportunities of content marketing. Food and recreation are among the most popular topics on the web. That’s why it’s all the more important for F&B companies to have a holistic strategy their content marketing measures as well as a thought-out, reliable implementation for – whether it’s on their website or on social media.

We understand small manufacturers as well as big retailers and work as an external content and content marketing team for renowned clients across the German-speaking area.

Something for the foodies

Tapping the full content potential

Taste, smell, feel: Successful content marketing makes the products of offline retailers come to life online. It’s about creating digital experiences that stimulate all senses. Businesses wanting to solidify their reputation in the food industry present themselves as experts on a certain topic, be it organic products, regional specialties or conventional impulse items.

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Our services at a glance

We are your professional content marketing partner for:

Content strategies: We define a central theme for your storytelling and implement it across different web and social media channels. It’s about setting priorities. Defining target groups. Paving the way for everything to come.

Implementation: From web copy to online shop and from editorial support for Facebook and Instagram to professional photo shoots – we turn visions into actions.

Reporting & analysis: All of our content marketing measures are monitored and analysed in comprehensive reports to make our efforts measurable.

Legal framework: We know all about the health claims regulation – and how to correctly implement it across different web and social media outlets.

Did we whet your appetite?

Food & recreation topics are among punkt & komma’s specialties

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B2C and B2B for the food industry

Content for gourmets at a glance

Strategy & concepts

Innovative overall concepts and online marketing strategies: A thought-out strategy works as a strong foundation for all other content marketing activities.

Consulting

Good advice is priceless: The consulting services of punkt & komma are targeted to the individual needs of businesses in the food & recreation industry.

Content creation & copywriting

Product texts for online shops or brand texts for food retailers: Web copy by punkt & komma is a delicious experience for consumers as well as Google.

Translation & English copywriting

International presence and excellent online visibility: English-language web copy by punkt & komma is created with an extra dose of search engine know-how.

Social media marketing

Social media platforms are indispensable parts of the marketing mix, particularly for businesses with a focus on food and cuisine.

Blogger & influencer relations

Influencers are the rock stars of online PR. With the help of creative campaigns, they can make your company the topic of conversation.

Blogs & online magazines

Online magazines are the perfect place to combine quality journalism with online expertise – compliant with the health claims regulation, of course.

Visual storytelling & video

Authentic food and product photography, on site or in the studio: Our photographers and videographers aren’t called visual storytellers for nothing.

Newsletter marketing

Product news, offers or innovations – communication with customers or partners: Newsletter marketing brings you closer to your customers than any other online instrument does.

ContentCampus seminars

ContentCampus is your advanced training platform for all content marketing-related issues in Salzburg.

Some of our clients from the food & recreation industry