Content Creation & Web Copy
The status quo of content automation
How useful are text generators, who uses them and what for?
What is content automation?
Basically, it’s what it says on the tin – content automation is all about the automatic generation of content. Actually, content automation is even more than the generation of specific text based on structured data and artificial intelligence. It also involves the selection of the right content type and format for every channel as well as content distribution. Content automation constitutes the end of static content, so to speak. In this article, we focus on automated web copy. Consequently, text engines generate automated, data-based web copy. Sounds fascinating, right? Which leads us to the next question …
Where is automatic text generation useful?
As experienced web copywriters, we’d go so far as to say: We can spot a computer-generated text from miles away! This becomes particularly evident when comparing the two text types with each other.
However, it’s a legitimate question: Is this always such a bad thing? Do you really care about a high-quality, entertaining text when buying a pair of shoes in your favourite web shop?
In our opinion, content automation is useful in the following cases:
In contrast, content automation is not suitable for the following text types:
However, it’s a legitimate question: Is this always such a bad thing? Do you really care about a high-quality, entertaining text when buying a pair of shoes in your favourite web shop?
In our opinion, content automation is useful in the following cases:
- e-commerce and web shops: large amounts of product texts with a similar structure
- open data projects: texts that are largely based on data and have to be updated frequently (daily or even more frequently) – e.g. weather, news, sports, stock exchange quotations
In contrast, content automation is not suitable for the following text types:
- online magazines and blog entries
- static websites
- one-off projects